The bend of the consumers for the use of athletic apparels such as athletic jackets, t-shirts, pullovers and sweat shirts as a smart outdoor casual wear certainly showcases the actual potential of the market in our as well as in the near future. Throughout the period 2005-2007, the per capita consumer expenditure on athletic apparel in america has showcased an assorted performance over the years. The per capita expenditure on athletic apparel in 2006 declined by 3.8%.

The Athletic footwear market has witnessed a strong demand for female athletic shoes, especially from the school/college going teens and young mothers. While, teens primarily demand for training and sports-inspired casual shoes for their outdoor usage, mothers have showcased preference for toning and running/jogging shoes. It was recorded in 2010 which more than ~ million individuals the united states participated in jogging and running, to remain healthy and lead an energetic lifestyle.

The athletic footwear in the US is supplied towards the end consumers through several distribution channels, which the sporting goods stores and the discount stores became popular as the preferred medium for the purchase of athletic footwear. This year, sporting goods stores and discount stores contributed around ~% and ~% of the total athletic footwear market sales respectively.

NIKE may be the largest athletic footwear marketer in the US with around ~% contribution of the total revenue of the US athletic footwear market. In 2010, the majority of the athletic footwear market revenue was contributed by the top 5 players such as NIKE, Foot Locker, Skechers, Adidas Group and Puma while around ~% of the athletic footwear market revenue was contributed by marketers for example Asics and several other domestic and niche footwear marketers.

The future of the athletic footwear marketplace is apt to be favorable because the preference for a healthy lifestyle gains continuous momentum amongst the population of the US. The ladies segment will continue to dominate the near future athletic footwear purchases in the US along with an increasing preference towards fitness and sports activities. The private paying for the athletic shoes or boots are projected to develop at an expected 5 year CAGR 4.5% to USD ~ million by 2015.

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