Nike, which takes the initial place in American sport shoes copa mundial blanche market and shares the marketplace of 40, has absolute advantages. Nike is nice at advertising and technological innovation, prefer to invite sport stars to be its spokesman, and nike dunks, jordan shoes, nike air force certainly one of Nike are particularly popular with customers.. Nike includes a strong ability of Research and Development, its new style is always fashionable to look at and professional in function, such as nike dunks, jordan shoes magista pas cher, nike air force one and so on. Its leading design plus its spotless quality make it enjoy reputation of people like sports over the world. Due to its high technology content, the price of Nike is higher than other brands, but mainstream consumption market pays little focus on technology, Nike gets adrift with market, and it is sale falls by 13. Formerly it was not acquainted with consumers, however, it can make great efforts to grasp customer demands. Judging from present situation, aggressive Puma may be the rival that cannot be ignored, but it is still troubled with Nike who snatchs up its rich lunch.

Puma is made by the little brother of Adidas Founder. Puma lived within the shadow of Adidas for a time, but follows closely behind Adidas now, bears away the marketplace share of Adidas, and expect to occupy 10% of American market. Design style of Puma caters for fashion, uses entertainment stars for example Mr brad pitt to create advertisement, and it is consumption goal is hobbledehoys.

Newbalance: its style is anti-Puma and anti-Nike. It's down-to-earth and its orientation may be the old people. It doesn't invite stars to advertise, according to different feet to create shoes mercurial pas cher, and spends more focus on produce more shoes in different sizes.

However, Adidas, Puma and Newbalance have never produced so famous and classical styles such as nike dunks, jordan shoes, nike air force one etc.

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