Nike, that takes the initial place in American sport shoes cheap soccer cleats market and shares the market of 40, has absolute advantages. Nike is good at advertising and technology, prefer to invite sport stars to become its spokesman, and nike dunks, jordan shoes, nike air force one of Nike are particularly popular with customers.. Nike has a strong ability of Research and Development, its new style is always fashionable to look at and professional in function, such as nike dunks, jordan shoes cristiano ronaldo shoes, nike air force one and so on. Its leading design plus its spotless quality allow it to be enjoy trustworthiness of people like sports over the world. Because of its high technology content, the cost of Nike is greater than other brands, but mainstream consumption market pays little focus on technology, Nike gets adrift with market, and it is sale falls by 13. Formerly it wasn't acquainted with consumers, however, it makes great efforts to understand customer demands. Judging from present situation, aggressive Puma is the rival that cannot be ignored, but it's still troubled with Nike who snatchs up its rich lunch.

Puma is created by the little brother of Adidas Founder. Puma lived within the shadow of Adidas for a time, but follows closely behind Adidas now, bears away the market share of Adidas, and be prepared to occupy 10% of American market. Design of Puma attracts fashion, uses entertainment stars such as Brad Pitt to create advertisement, and its consumption goal is hobbledehoys.

Newbalance: its style is anti-Puma and anti-Nike. It is down-to-earth and it is orientation is the old people. It doesn't invite stars to advertise, according to different feet to create shoes nike magista obra, and spends more attention to produce more shoes in different sizes.

However, Adidas, Puma and Newbalance haven't produced so famous and classical styles such as nike dunks, jordan shoes, nike air force one etc.

Posted by: sandyyy0708 at 03:27 AM | No Comments | Add Comment
Post contains 327 words, total size 2 kb.