I am sure you have heard about the have to produce a brand or special image for your business. Your brand is the image that the customers consider once they think of your product. Have you ever studied the brands of larger corporations? When you take a good look at what large information mill doing with their brands you receive a better understanding of what it takes to get your image out in front of your prospects.
Since i have have been a small company owner since 1995, I've many userful stuff here about creating a brand for my business. I realize that the logo, your images, your colors are part of your brand. I have also found that I ought to be putting my brand on all my ads. However, I don't think I truly fully understood the extent of branding until a few years ago.
I had been using a team and designers to produce a brand new web application for Adidas. Many people know Adidas' brand to become monochrome with three diagonal stripes. Everything my son owns that is Adidas is black with white stripes running down somewhere on the item. For example, he's black warm-up pants with 3 stripes running down the sides of the pants. His soccer cleats are black with 3 diagonal stripes across the outsides from the cleats.
But when the look team with this web application come up with a black, grey and white design for his or her new application, Adidas croaked. Apparently, it had not been the appearance these were opting for. Come to find out, Adidas has another piece for their brand which includes colors. It's brilliant actually.
The look that Adidas finally decided on included a particular shade of blue with bubbles everywhere. These bubbles or circles were the form employed for their buttons, their link spacers, the website effects and their background frames for images.
I was curious about each one of these bubbles.
Eventually I was searching for my daughter and noticed an association. She picked out a package of socks she wanted. These were pastel with dots, or bubbles, throughout them. One of the pairs was light blue, the exact blue we were using in the web application. I noticed on the packaging that they were Adidas.
It had been then that it struck me. When Adidas is applying colors which are beyond their black and white, they use these bubbles instead of the stripes. In the end, sometimes black and white just fails, especially if you really are a girl. I walked around the store and affirmed everything produced by Adidas in the girl's section was pastel with bubbles on them. It was ingenious branding for action.
I walked to the boy's section. Everything made by Adidas over there was black with white stripes.
Going back to the web site design
After we launched the new web application and made it public to the world, I noticed that Adidas had also modified their main website. For their website they added many of the same look-and-feel features that are within the web application. This helped to streamline the branding in action and help their clients result in the connection between Adidas as well as their new web application.
Additional features
Adidas even includes a signature font they made for their use only. They will use this font everywhere. The exact colour of blue that people see on one application continues to be carried over to every web page they own. The buttons created using a bubble has been used with all web pages too.
But I was still curious about those bubbles. What went down towards the stripes?
The stripes are still there, however they incorporated the bubbles into their brand too. By studying their sites, I noticed the bubbles are really representations of balls. In many cases they're bouncing along a picture or perhaps a page. The stripes seem to represent performance or speed while the bubbles are representing the balls that their clients are using to savor their sports with their Adidas clothes.
Browse the Adidas website. Notice that everything they sell has their brand mounted on its design. EVERYTHING!

Posted by: sandyyy0708 at 03:24 AM | No Comments | Add Comment
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